Today I ventured to the OMMA Hollywood conference at the Renaissance Hotel in LA.  The sessions seemed crowded though the exhibit hall was distinctly underpopulated…maybe ten exhibitors.  But someone there had the bright idea of letting us freeloaders (ie free exhibit hall registrants only) attend two content sessions.  So I drove in to see what was what.

I liked what I heard from Jason Calcanis (we were actually on a panel together in 1997 in New York!) who is currently building up his new-fangled search site Mahalo.  I do buy into the idea that people want better search results…his concept is to deliver content, search results and user interaction instead of long unsorted lists.

But what was really fun was hearing Jason predict the demise of traditional advertising.  If you haven’t caught his ideas for how Facebook can put the Superbowl out of the ad game, check it out.  (Someone must have caught it with their cameraphone).  And Twitter search results.  Cool stuff, Jason is still out leading the way.

Wasn’t so crazy about the panel discussion on BUYING BUZZ.  The idea:  paying bloggers to write about you.  Even if its transparent, it seems kind of icky to me.  Just my opinion.

Okay, one last thing.  I visited every exhibitor in the hall, can you believe that not ONE asked for my business card?  What kind of marketing is that, people?